Over the years, the name has become synonymous with Callaway Golf. This is not surprising given the fact that Callaway Golf is the most known brand for golf equipment recognized worldwide. Callaway Golf Company manufactures primarily golf equipment: golf clubs and golf balls. Over time, its market, including companies sportswear, footwear, clocks and watches and various assortments of accessories. The Odyssey brand, Top Flite and Ben Hogan brand also owned by Callaway Golf.
No one could forget how Mr. Ely reached iconic status, or rather his masterpiece, First, the "Big Bertha". That's when a retired Burlington Industries Chair Textiles with a great idea. The big idea was a cheap wooden driver inspiration which was used for the design that later became as the Callaway Golf 's Big Bertha. After acquiring the services of Richard C. Helmstetter, who was also a brilliant billiard cue designer, became the Big Bertha. A wonderful club then Steel window 190cc club head that can hit as far and may even hit with minimum skills. The Callaway Golf Big Bertha completely renovated the existing golf clubs and new standards for golf.
With a very successful product, Callaway Golf went public on the NYSE.
Callaway Golf was also brilliant publicity stunt, to continue your online image. For example, when Bill Gates and tongue in cheek marketing approval for Callaway golf clubs, which has been greeted with a welcome enough. And Bill Gates is not that great in golf (with a notoriously high handicap). Other celebrities and distinguished personalities with remarkable gifts of course also contributed to the Callaway Golf, a household name like Alice Cooper and Celine Dion. Even the Pro golfers like Arnold Palmer and Gary Player are considered improvements to the line of the image when Callaway Golf won the right of reproduction equipment.
Although the emerging success of the product line as the Callaway Golf Fairway Woods, Wide Sole Irons, Irons X-18, including some golf balls, golf balls, HX Garner has some success, the Big Bertha is the flagship of Callaway Golf. The line of Big Bertha has several technologies key on the design function. The latest is the Fusion FT-3 Driver, which has already won more games in 2006 Victoria Masters Phil and Annika Sorenstam, who have used and supported the Callaway Golf FT-3 Drivers' Championship of several recent victories.
The most striking feature of the Callaway Golf Big Bertha design shortens the traditional hosel length by several inches, allowing some weight to be closer to the clubhead. This allows more weight Punch in the golf ball, increasing the power of the moderate tilt of others. This innovation has been dubbed highly marketable S2H2 (Short Straight Hollow, col).
In short Callaway Golf has done wonders to improve the game for many golfers.
About the Author:
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Article Source: ArticlesBase.com – Callaway Golf
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