Pamela Skaist-Levy and Gela Taylor (wife of John Taylor of Duran-Duran) founded Juicy Couture in 1994. The company began as a company Designer T-Shirt. The look Company changed dramatically in 1999, Tho entry firms in the market of denim and sportswear. Then came the issue of the company is the most famous, "The suit track. "The subject of wine in velvet, terry cloth, and cashmere. Items that suits these celebrities was so low that remove the breeches and the string form of postal sweatshirts to mount a variety of exquisite colors. Skaist-Levy and Taylor, according to most fashion magazines have made demand issue as popular as small black dress.
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In 2003, Juicy Couture was acquired by Liz Claiborne, Inc. for use in multi-millions of dollars undisclosed sum. A great achievement for a company that sells full suits, "Juicy loves Martha "T-shirts, tube dresses with ruffles and velvet. All Juicy Couture items are manufactured with the logo of companies the firm, also terriers holding a shield bearing saw three hearts and love P & G (Pat and Gela) Trial creators. A crown is up as a flag flutters Juicy Couture stress below the motto "Made in the Glamorous USA"
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Juicy Couture label has reached the heights of the labels, like Gucci, Guess and DKNY. This was achieved through a brilliant marketing ploy. It cultivated relationships with the Hollywood community and invited celebrities such as JLO, Cameron Diaz and Madonna to buy free. Then they had these famous women who have images made with these elements, and this concept raised the label to the status of "Chic Couture."
Fast forward to today and under the aegis of Liz Claiborne, Juicy Couture markets in many articles in various categories. They are men and Women's collections, collections of children and a mix of fashion accessories including jewelry, handbags and swimwear.
In the past 14 years have seen many changes, but one thing is not Skaist-Levy and Taylor are still at the head of this organization more successful as co-presidents.
About the Author:
Roy Leadwell is an expert in the field of Fashion.
http://www.bagdesigns.net
Article Source: ArticlesBase.com – A Real Juicy Story – the Great History of Juicy Couture
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